Radio broadcasting has a long established ability to inform, educate and inspire the listener worldwide.
It is an effective means of providing access to news of local, national and international affairs, raising awareness of health, social and environmental issues as well as broadcasting cultural content.
Through radio, information can reach communities regardless of levels of literacy in a format which lends itself well to regional variations in language and culture.
Radio remains one of the most simple and yet most effective means of information communication devised by mankind.
A Practical Solution
Radio can be broadcast and received across regions with no electricity supply infrastructure or telephony/internet networks.
An Affordable Solution
Of all information communication technologies, the purchase cost and running costs of a radio receiver set means that radio presents the least expense to the user.
This is of particular relevance in the least economically developed regions of the world where levels of poverty can prohibit access to information.
Key Point
Radio is a versatile form of broadcasting which can provide access to information at minimum cost to the end-user